Jeffrey Ko
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iDriver - Redesign

Case Study 02

Overview

A concept redesign for delivering app specifically newspaper delivery that focused on making drivers more efficient and easy to use.

Overview visual 1

Empathize

Reviewed common pain points from some drivers which are too many steps on selecting run and other features related to the app.

Empathize visual 1

Define

The experience should help users quickly understand as a driver how to use the app more efficiently.

Ideate

Explored ways to view how many papers that need to be delivered on map or list mode and also reduce steps for users.

Prototype

Built high-fidelity through Figma to validate the design and the flow of the app.

Test

Early feedback showed faster task completion and better confidence in selecting packages. Iterations were made around spacing and copy clarity.

Test visual 1